Are you looking for new markets for your handcrafted jewelry? To sell handmade jewelry in a competitive market, it's important to come up with less competitive markets. Everyone is selling their handcrafted jewelry at craft shows and boutiques. Why not try something new - like displaying your jewelry at hotel gift shops?
Good Reasons to Sell Your Handmade Jewelry to Hotels and Resorts
The hotel gift shop market can be quite lucrative. Generally when people go on vacation they're more relaxed and free with their money. They expect to indulge themselves a bit. For women, this can mean buying your artisan jewelry designs. Plus, people want to return home with a unique souvenir they can show their friends. Handcrafted jewelry is the perfect item to show off to friends back home. Have you ever considered that many men travel on business and want to take a small gift home to their wife? They don't want to travel far from the hotel and will frequently purchase an item from the hotel gift shop. This creates a perfect way for you to sell your handmade jewelry.
Handmade artisan jewelry can be an attractive souvenir item, particularly if your market jewelry designs depict a vacation theme For example,an ocean inspired line of semiprecious and seashell jewelry or necklaces and earrings created from small pieces of sea glass. These items are unique and customers will realize they won't have the opportunity to purchase these items once they get back home - so sales can be brisk.
How to Sell Your Handmade Jewelry to Hotels
If you have a brochure depicting photos of your jewelry, you can drop it into a large envelope along with your business card and send it to the owners of hotel gift stores. Include a brief note saying you'll contact them with wholesale pricing once they have a chance to view your brochure. Give them 10 days or so to review your information and then contact them by telephone to see if they'd like a wholesale price list. Follow up will be critical as many of these gift store owners are busy people and will forget to get back to you even if they're interested.
To find resort hotels, simply do a Google search. If you can't find the direct contact information for the gift store, call the hotel front desk and ask for their direct phone number and mailing address.
Also, don't forget about hotel gift stores in your local area. You may not live in a resort area, but these can still be a good way for you to sell handmade jewelry. Look for large hotels that are also conference centers. They tend to get a lot of traffic from visitors with expendable income.
Give this idea a try and see if this is a viable market for your handcrafted jewelry business.
Kristie Leong M.D. specializes in helping handmade jewelry designers find new markets for their jewelry. She publishes a blog and has website full of information on jewelry marketing at http://www.jewelry-marketing.com
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